So far, Apple uses the knowledge for its Google Maps attention on the iPhone and the computer program iPhoto. But that could exchange soon. The electronics manufacturer has bought with his own PlaceBase maps and geo-location service, and established a new department: the Geo team.
Reasons to buy were not told, even the acquisition of PlaceBase in July took place secretly, silently and softly. Only now there is meaningful information: The former chief and initiator of the card service, Jaron Waldman, is, according to his LinkedIn profile is now a member of the Geo team at Apple. In addendum, the company has hired since July, all sales activities.
PlaceBase is a competitor to Google Maps. His offer, but differs slightly from the mapping service of the software giant. The company has all ears on providing an simple-to-use boundary for additional data, called layers. They show about the advertisement of all gas stations, ATMs and restaurants in the area or to visualize statistics, such as population density and crime rate.
